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May 5, 2020

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Dori Media’s Nadav Palti on “Entertaining Together” Amid COVID-19 Pandemic

***image***With its broad catalog, Dori Media Group is looking to meet the needs of broadcasters and platforms across the globe as overall media consumption increases amid shutdown measures, Nadav Palti, president and CEO, tells WorldScreenings.

Dori Media Group’s channels in Israel have seen significant viewership gains since the start of the COVID-19 shutdown, according to President and CEO Nadav Palti, prompting the company to launch an additional channel on HOT and YES this month. This bump is in line with increased viewing time for broadcasters and platforms worldwide, Palti notes.

“People, staying at home, are likely to view more and more. Some watch more news, others watch series that allow them to be distracted from the situation and there are those who, despite the situation, still look for series regarding epidemics.”

Dori Media Group is confident its slate—encompassing 7,500 television hours across 100 titles, scripted and non-scripted, hailing from such markets as Israel, Argentina, Spain, Russia, Japan and China—can help meet the needs of clients eager for programming worldwide. Weekly and daily dramas, telenovelas, comedies, reality and game-show formats, kids’ series and feature films are on offer from the company, which is seeing increased interest in its back catalog, Palti says.

“Clients seeking more content these days, while productions are stopped or delayed, can easily find answers with us. In addition, many of our older titles are of dozens of episodes—over 100, as opposed to the new production trend of six to ten episodes.” For broadcasters with slots to fill, high-volume series are a tremendous advantage, Palti notes.

With commercial broadcasters under pressure as ad revenues fall, Palti says Dori Media Group's priority is to "keep entertaining together with our clients, and together to offer their viewers the solutions they need. Our team—located in Israel, Argentina, Spain, Switzerland and Singapore—maintains a close working relationship within and outside the company. Our goal is to fulfill our clients’ requests and needs and find a way to work together on any project that may arise, especially during this complex situation. Together with our clients, we find the perfect match between our content and their needs, including any cost issues that may arise.”

Dori Media is already looking ahead to when production can resume again in Israel and the other markets it operates in. “Companies that are in advanced stages of production will have a significant advantage,” Palti notes. Shutdowns began at a time when Dori Media was “in a period of high production momentum, both in Israel and Latin America. Early-stage productions have stopped, and those in advanced post-production stages continue. When [the shutdowns ease], we will be able to continue productions that are stopped and answer the market needs relatively quickly.”

Palti also predicts that fast-turnaround, more cost-effective content, mainly in non-scripted, will have an easier time when productions resume. As for the lasting impact of the COVID-19 pandemic on the global content sector, Palti says it is still too soon to tell. “In the long run, it appears that the market will return to the pre-corona times, but the pace is still unclear.

“At the same time, as a result of the processes companies are going through these days and how they are adapting to the situation, we believe that the ways of working will change. Work processes will be more efficient with the extensive use of technological means. I predict that the medium- and long-term productions will not change, but the return period will take time and is unclear. Productions, like the entire work process, will also be more efficient and effective. Companies with new content or content in advanced stages of production will have an advantage when coming out of the crisis, and will be able to meet the huge market demand for new content that will arise.”

See Dori Media’s Spring 2020 Showcase here.

More from Dori Media Group on WorldScreenings.com


Losing Alice

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Watch now on WorldScreenings.com


Normal

***Video***(Drama, 8x60 min.) When 24-year-old Noam Ashkenazy hits rock bottom, he finds his own route to normality in the unlikeliest of places: the psych ward.
Watch now on WorldScreenings.com


Esau

***Video***(Drama, 4x60 min.) Follows a 40-year-old writer who returns to his family home after half a lifetime to face the brother who stole both his love and livelihood.
Watch now on WorldScreenings.com


Power Couple

***Video***(Reality format) Puts love to the test like you’ve never seen before as eight couples face extreme challenges that will test how well they really know each other.
Watch now on WorldScreenings.com


Rampensau (Dumb Germany)

***Video***(Crime drama, 10x60 min.) A frustrated, impulsive 30-year-old actress goes undercover as a high school student, trying to help her arrested boyfriend, and finds herself enjoying the danger a bit too much.
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Corte y Confeccion (The Fashion House)

***Video***(Fashion talent/reality) Seeks out the best talent among the self-taught, amateurs, students and professionals in the fashion industry with careers related to clothing design.
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The Best of All

***Video***(Shiny-floor game show) Is the average answer from a large group of people always closer to the right result than one person's answer? This game will test that theory.
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Shall We Kiss

***Video***(Drama, 13x60 min.) A drama, tragedy and a comedy rolled into one that reveals the most intimate fears and desires of modern life, with parallel plot lines that intertwine in surprising and moving ways. It is as hilarious as it is sad, layered as it is revealing and as real as it is absurd.
Watch now on WorldScreenings.com


The Selfie Challenge

***Video***(Reality game show) An innovative, contemporary, dynamic reality game show filmed around the world that draws its inspiration from the cross-culture selfie phenomenon through a competition between two groups of three friends performing selfies.
Watch now on WorldScreenings.com


Las Estrellas (5 Stars)

***Video***(Romantic comedy, 120x60 min.) One father, three mothers, five sisters. The death of Mario Star leaves his five daughters facing a challenge (to successfully manage a boutique hotel), which they will have to fulfill in order to claim the inheritance.
Watch now on WorldScreenings.com

Visit Dori Media Group’s Screening Room here.


Dori Media Group Contacts: Nadav Palti, President & CEO; Carolina Sabbag, VP, Sales, Western Europe, USA & Canada; Maria Perez Campi, Director, Sales, LatAm & US Hispanic; Camila Premet, Sales Manager, CEE, CIS & Africa; Haikal Jamari, Sales Manager, Asia & Middle East; Einat Borovich-Naim, Marketing Director.

 

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